THE DEFINITIVE RESOURCE ON MANAGING CULTURE CHANGE
Cultures that characterize today's organizations are made up of layers of subgroups and subcultures—all socio-technical systems that come together to influence productivity and performance. This revised Third Edition of The Corporate Culture Survival Guide enables "change champions" at all levels and in all sectors to understand and influence the parts of organizational culture that need to be preserved, evolved, or changed so that organizations can continue to cope with the volatility in markets in which they operate.
In this book Edgar Schein and Peter Schein, renowned experts on corporate culture, introduce stories and practical tools that will help change leaders assess existing cultures and lead change programs. With new case studies and an enhanced focus on key managerial competencies, this edition gives practitioners the knowledge they need to think critically about culture. Rather than simply providing a series of steps to follow, this guide outlines the key ideas in the theory of culture and provides examples of what successful culture change can look like.
Inside, you'll discover how organizational behaviors, values, and shared assumptions form the yarn with which culture is woven. The Corporate Culture Survival Guide explains exactly how culture change works in practice, focusing on both top-down change initiatives and bottom-up culture dynamics. It isn't always easy to identify what, exactly, needs to change within a wholly or partly dysfunctional organizational culture. Even the most enthusiastic change leaders can only enact change in processes they clearly understand. This substantially updated version of this classic guide provides content and context with which to better understand the levers of culture change that committed change champions can learn to employ.
